I'm a Product Designer helping teams turn complex products, user journeys and information structures into clear, scalable digital experiences.
2022 – 2026
End-to-end UX/CX strategy for web-based B2B products: information architecture, prototyping, SEO-driven content strategy and creation, user research, stakeholder and requirements management, contribution to a multi-brand design system, Jira administration and development coordination.
2014 – 2022
End-to-end UX/UI concept development for B2B and B2C products: prototyping, visual and brand design, scalable design systems, user journey mapping, qualitative user research and iterative testing.
2020 – 2021
UX/UI concept development with a strong focus on conversion optimization and AI-driven lead qualification.
2011 – 2014
UX/UI and visual design for e-commerce ecosystems: conversion-focused product design, refined prototyping, A/B testing, and online and offline style guides.
Selected additional client work Topalsson (fashion e-commerce & brand experience), WLH Design (packaging design), Shore (digital booking software), Schmidt & Kaiser (exhibition concept), Cornelius Dornier Projektbüro (Dornier Museum Friedrichshafen).
2026
Vibe Coding Bootcamp, Digitale Leute School
2018
Certification in Usability and User Experience (CPUX), UserVision
2014
Web Design Certification, GFN Training Center
2009
Product Design Diploma, University of Arts and Design Karlsruhe